Will Farnell is the founder and a director of Farnell Clarke Ltd, an innovative and pioneering accounting firm based in East Anglia and London, UK offering a fresh approach to SME accountancy and business advisory services. Farnell Clarke was one of the first firms globally to fully adopt cloud accounting technology back in 2009 and remains one of the most innovation firms in the UK. The firm has been named Best Independent Firm (East of England) three times at the British Accountancy Awards, including in 2019 and was awarded Medium Firm of the Year award at the Accounting Excellence awards in 2019. The firm also won the 100% Xero award in 2017.

Will is author of ‘The Digital Firm’ a blueprint for digital transformation. He is a regular speaker on how accounting firms can leverage technology, people and process to achieve practice growth, as well as providing consulting services to support firms in becoming a digital practice.