With over 20 years’ experience across banking, accounting tech, and fintech, I’ve worked with some of the industry’s most forward-thinking brands, including NatWest Banking Group, Wolters Kluwer, Visma, and now Sage.
Over my career, I’ve worked with more than 85% of the UK Top 100 accounting firms, as well as PE-backed acquirers, mid-tier practices, & boutique consultancies across the UK, South Africa, and beyond – helping them future-proof operations, transform tech stacks, and launch standout services for the SMB market.
In recent years, I’ve focused on high-impact, short-term & contract roles with fintech and financial services businesses to sharpen go-to-market strategies, launch products, and connect with their audience in smarter ways, supporting them to bring bold ideas to market – fast.
Some recent wins:
✅ Supported Know-It’s UK market entry
✅ Shaped the digital strategy for CCH iFirm and Finsit at Wolters Kluwer
✅ Redefined Silverfin’s go-to-market approach in the UK
Beyond this, I’m a frequent contributor to Elite Business Magazine. In 2025, I was named one of the Top 20 Sales Influencers by the National Sales Conference, as well as the Top Finance Voice of 2025. I’ve been consistently ranked in the Top 15 UK Influencers in the accounting space list by RedFlag/The Dot, a Top 40 Accounting Influencer to Watch in 2026 by AceCloud Hosting and featured in the Top 10 Pitch Slaps for Accountex 2025. Yes that was a thing.
I also serve as a judge for the UK Business Tech & Global Tech Awards and the Engage Sales Awards. I regularly speak at events such as Elite Business Live, Accountex, The Digital Accountancy Show, QB Get Connected, and the Customer Engagement Conference.
In September 2025, I’ll released my first leadership book, The Popcorn MBA – a sharp, playful take on the business lessons hidden in iconic films.
A serial podcast creator, I’ve also appeared on podcasts and webinars with ACCA, Accounting Influencers, and Humanise the Numbers, sharing insights on tech, transformation, and modern client service.