Global Senior Product Marketing Leader at IRIS Software Group, where I lead go-to-market strategy, product positioning, and customer engagement across the accountancy industry. Recognised as one of the Top 50 Product Marketing Creators, I bring over 20 years of cross-functional expertise spanning accounting practice, product marketing leadership, and technology transformation.
I have been at the forefront of digital transformation within the accountancy industry, helping practices navigate the shift from legacy systems to cloud-based solutions. As a qualified and practising accountant, I understand the operational realities firms face—from regulatory pressures like Making Tax Digital to the day-to-day inefficiencies that hinder growth. This practitioner’s perspective informs my expertise in process mapping, workflow analysis, and identifying practical improvements that drive measurable efficiency gains.
This dual credibility—strategic product marketer and technical expert—enables me to translate complex compliance and technology shifts into compelling market narratives that resonate with practitioners. A regular speaker at Accountex and other leading industry conferences, and a contributor to industry platforms including Accountancy Age, Accounting Today, Accounting Web, AIA, CPA Practice Advisor, and others, I want to be a recognised voice on digital transformation, AI in accounting, and practice modernisation.