Sponsor frequently asked questions

Alternative In-House Europe 2027 takes place on Tuesday & Wednesday 8-9 June 2027

The event will be held at

NH Malaga
Calle San Jacinto
2, 29007 Malaga
Spain

The conference and exhibition will take place in the conference centre on the lower ground floor.

W: NH Malaga
T: +34 95 2071323
E: nhmalaga@nh-hotels.com

Completely renovated in 2019, the NH Málaga hotel is right in the center of Málaga, a short walk from the city’s shops, restaurants and tourist attractions. It’s an elegant, modern building and, after completing it’s renovation, is now the largest hotel in the city. Close to the river and with views of the Esperanza Church, you can be at the beach and the famous Muelle 1 shopping center in around 15 minutes on foot.

• Central location near shops, restaurants and tourist attractions
• Elegant, modern building with river views
• 15-minute walk to the beach

From Malaga Airport:

A taxi will take you around 20 mins and costs in the region of €30

By train, take the C1 line from the airport to Malaga central and the hotel is about 800 m from the train station

From the city:

The venue is walkable from the city centre – location map available here

Parking is available at NH Malaga, priced at 19 euros/day ( Vat included ) for hosted guests.

Registration will open for delegates on Tuesday at 09:00 and the conference will take place from 09:45 – 18:00 when we will host a drinks reception and dinner.

Wednesday will start with coffee at 08:00 and conference sessions from 09:00, through to 12:40 when lunch will be served.

The following company is recommended for printing of banners and other promotional material:

TRIBECA
oficinatribeca@gmail.com

For any further recommendations please contact Phoebe Bugden

Full event details for all sponsors and exhibitors will be shared approximately 8 weeks out from the event.

Details will be emailed out to you at that point, but if you have any questions in the meantime please contact Carly Keeping

Exhibitors will have access to the exhibition area from 19:00 on Monday 8 June

All stands should be ready with rubbish cleared by 08:45 on Tuesday 9 June

If you have ticked that you intend to stay overnight, then yes, a room is confirmed for you at the NH Malaga for the night of Tuesday 8 June. You will be asked to reconfirm this room ahead of the event.

By confirming your overnight stay, you are committing to the room, which is being paid for IN ADVANCE by Alternative Events.  Therefore, if your plans change, we ask that you give us at least 48 hours’ notice if you are no longer able to stay overnight.

Additional nights can be booked with the venue by emailing nhmalaga@nh-hotels.com
Please be sure to copy mr.alarcon@nh-hotels.com in your message, and to notify Phoebe Bugden  – this will enable us to try to link your bookings so you need not change rooms.

Please ensure that you indicate that you are attending Alternative In-House Europe on the 8-9 June.

There will be a check in desk open for you to collect your key in the hotel lobby from 17:15 on Tuesday 8 June. Check out is by 12:00 on Wednesday 9 June. You will be able to leave your luggage with concierge.

Please ensure you have your passport details and a credit card to check in with.

For those staying overnight, breakfast will be available in the hotel restaurant on the ground floor, served from 07:00 – 10:30am

Free wifi is available throughout the venue  – please choose nh and use password wifi

Your badge will be printed and ready for you to collect at 08:00 on Tuesday 8 June at the entrance to the conference centre, lower ground floor.

All attendees are represented by a lanyard colour as per the following categories:

DELEGATE (BLUE)

SPEAKER (RED)

SPONSOR (YELLOW)

ORGANISER (GREEN)

The floorplan will be made available to you 3 weeks out from the event. If you have any questions around this in the meantime, please contact Carly Keeping

This information will be  shared with you directly by email approximately 3 weeks out from the event. If you need to know earlier please contact Carly Keeping

Approximately 8 weeks out from the event you will be given access to the Sponsor/Exhibitor Hub on the website which should give you all the information you need to know to prepare for the event, and here you should submit a checklist giving us some base requirements as well as the option for you to purchase add-ons to your stand.

We will provide you with a 3x2m OR 1.5x2m space for you create your exhibition. We will include a 4′ trestle table and 2 chairs, as well as power access.

Exhibitors can contact our AV partners directly at comercial@bazardelcineista.com to place their screen or AV equipment orders.

Plasma screen sizes available currently are 55″, 65″ or 75″ and are supplied on a stand. Please advise if you require a laptop to go with this or just an HDMI connection.

Please note that we strongly advise against adding plasma screens to your space if you have contracted a 2x1m stand.

If you wish to send packages to the venue ahead of the event, please visit the Sponsor Hub page and download the relevant label.

Please ensure that packages are booked to arrive on Monday 8th June. and that it i correctly labelled with the below information:

• Event reference number : MB0004510949
• Event name: The Alternative In House European Summit
• Event date : 9th June 2026
• Attn: Phoebe Bugden, Alternative Events
• Meeting room where the event is held: Tauromaquia

NH MÁLAGA HOTEL
C / SAN JACINTO, 2
MALAGA. 29007

Yes – we will advise of the location to store items once on site.

Stands will need to be removed from the Exhibition Hall by 14:00. You can commence dismantling after the morning break however we are offering lunch to all attendees in the exhibition hall from 12:30 which will be a further networking opportunity.

You can but please inform Carly Keeping of the change and ensure that your new attendee completes a registration form.

The event app WHOVA will be made available to you three weeks ahead of the event. You should be able to simply sign in using the email that you used to register your place at the event. This will give you the opportunity to upload any content to your virtual site ahead of delegates joining the app two weeks out from the event.

To download the app please visit:

For IOS Devices – available on App store For Android Devices – available on Google Play

Please click here for the app attendee user guide.

Details will be provided closer to the event

Yes of course – please send a message to Phoebe Bugden and we can give you access.

We are encouraging all sponsors of the event to use competitions or prize draws to attract delegates to your stands.  To help you make the most of this opportunity, we have organised a prize-giving ceremony during the evening giving you the chance to present your prize to the winner/s in front of the whole audience.

If you would like to be part of the prize-giving ceremony, please contact Carly Keeping and let her know what prize you’re giving away from your physical stand at the event or virtual stand on the app and how people can win it.

Yes you will be able to interact with attendees via the app – delegates will be given access 2 weeks out from the event at which stage you will be able to reach out to them directly.

The full conference programme is available on the event website and will be available to view on the app before, during and after the event.

All speakers’ names, photos and bios are available to view either on the event website or on the event app.

Yes you are welcome to attend the roundtable workshops, these will be bookable via the event app. Please be respectful of sessions that are sponsored by other vendors.

The Samoan Circle is a regular feature of an Alternative Event and is an opportunity for a wider group of people to volunteer their thoughts on a contentious issue. It is an informal and interactive session. Set up in the round, attendees gather around a central circle to “eavesdrop” on frank, facilitated discussion among the participants. Any attendee can join the “inner circle” to give their perspective or share their views.

At the end of the event on Tuesday afternoon there will be a drinks reception and dinner – details to follow……

Please inform us of your dietary requirements when you register. If you want to check that we have accommodated your requirements, please contact Phoebe Bugden

Photographs and videos will be taken during the event. If you do not wish to appear in either, please do let phoebe.bugden@alternativeevents.co.uk know.

Yes please!

You should have received a link to your event assets to be used for promotion. If you have not received these please contact teresa.leese@alternativeevents.co.uk

Please tag @Alternative Events in your LinkedIn posts and use #InHouseEurope2027

The dress code is business casual throughout.

Please inform us of your accessibility needs when you register. If you want to check that we have accommodated your needs, please check with phoebe.bugden@alternativeevents.co.uk.

All our exhibitors and sponsors will have virtual booths available for you to access on the event app WHOVA.