Sponsor frequently asked questions

The Alternative Accountancy Management takes place on Monday and Tuesday 1 – 2 March 2027

It is co-located with the Alternative Accountancy Audit on Monday and Tuesday 1 – 2 March, and with the Alternative Accountancy Tech taking place on Tuesday and Wednesday 2 – 3 March 2027

The event will be held at Wyboston Lakes Resort in Bedfordshire:

Woodlands Conference Centre
Wyboston Lakes Resort
Great North Road
Wyboston, MK44 3AL

Website: www.wybostonlakes.co.uk Tel: +44 (0) 333 7007 667

Please use MK44 3AL for sat navs and click here for a location map.

What 3 words: modifies.truth.worlds

🚆The nearest rail station to Wyboston Lakes Resort is St Neots, on the Great Northern service, a 48-minute train journey from London King’s Cross. St Neots and Sandy Train Stations are both 10 minutes’ drive away from Wyboston.

We strongly recommend that you pre book a taxi from the station using one of the following companies:

Steve’s Taxis: + 44 (0)1480 215 666

Anglian Taxis: + 44 (0)1480 475 222 .

Complimentary car parking is available for all attendees in any of the carparks on the site.

Please note that when the Accountancy Management and Accountancy Tech events cross over on Tuesday morning, we expect a huge number of cars trying to park in the Woodlands Conference Centre. If you are staying over on Monday night at the Waterfront or the Willows Centre, we would be grateful if possible, you could use the shuttle bus service to get to the Woodlands and then retrieve your car later on. We expect to be using the Waterfront car park as an overflow and guests will be able to use the shuttle service to get to Woodlands Conference Centre.

Electric car charging In association with EON and Tesla, we offer all guests charging facilities for electric vehicles 24/7.  We have 10 Tesla Super Charge points and 6 EON Chargers at the Waterfront Hotel, 4 at the Willows, 6 at the Woodlands, and 4 at the Knowledge Centre. For more information:
Tesla Super Charging
EON EV User Guide
If you’re traveling to us and need to find somewhere to charge along the way, click the link below to use the carwow tool: EV Charging Stations Map | Carwow

Registration will open for delegates on Monday at 09:00 and the event programme will start at 09:45. On Tuesday coffee will be served from 08:00  and then the event begins again at 09:45.

Exhibitors will have access to the exhibition area from 19:00 on Sunday 28 Feb or from 07:00 on Monday 1 March. It would be helpful to our team if you could indicate your set up time when you complete your checklist.

All stands should be ready with rubbish cleared by 08:45 on Monday 1 March

If you have indicated on your registration form that you would like accommodation included, then yes, a room is confirmed for you at Wyboston Lakes Resort in either the Woodlands Conference Centre, the Willows Training Centre OR the Drift Hotel for the night of Monday 1 March. Room allocation will take place one week out from the event, and keys will be issued on Monday afternoon.

By confirming your overnight stay, you are committing to the room, which is being paid for IN ADVANCE by Alternative Events. Therefore, if your plans change, we ask that you give us at least 48 hours’ notice if you are no longer able to stay overnight, so that we can offer your room to another attendee. If for some reason, you decide not to use the accommodation held for you once the event has started, please do still let the Alternative Events team know, as we are likely to operate an onsite waiting list as well.

The conference will be held in the Woodlands Conference Centre and bedrooms are split between this centre, the Willows Training Centre and the Drift Hotel. You can walk between all the venues (around 8 minutes) and a map showing the fastest route will be provided upon check in. We will also have a shuttle bus operating during the following times:

Monday 1 March 17:00 – 01:30
Tuesday 2 March 07:00 – 10:00

This will be available upon demand and you will be provided with a phone number for the driver. Look for the bus stop sign at each of the 3 venues.

Please click here for a site map

Yes, you can book a hotel room for additional nights direct with the venue here. If requested please apply the code ALT2026

Please note: We are juggling guests across 3 venues across 3 nights so the earlier the bookings for any additional nights can be made the more likely the venue will be able to keep you in the same room.  Bookings made less than one week before the event risk the requirement to change rooms for additional nights. Thank you!

Please notify Phoebe Bugden if you have made a reservation direct with the venue for additional nights.

We do not sent individual room confirmations out to each guest so please assume rooms will be allocated to you as per your contract.

If you are unsuccessful in reserving a room at the Wyboston Resort, there are 2 Premier Inns very close, the first of which will be included on the shuttle bus route:

St Neots Hotels | Book Hotels In Wyboston | Premier Inn

St Neots Hotels | Book Cheap Hotels In St Neots | Premier Inn

If you have requested a room for the night of Monday 1 March, you will be required to sign in and confirm this upon arrival, and then your room key will be available in the reception area of the Woodlands Conference Centre from 17:00 on Monday. Check-out is by 11:00 on Tuesday 2 March.

For guests staying over on the Sunday night breakfast on Monday will be served in the venue that they stayed in.
However for Tuesday morning, breakfast will be available in the servery at the Woodlands Centre

Please note that there are limited dining options available in the Woodlands Conference Centre on Sunday evening so you will need to make your own arrangements. The bar will be open to serve drinks only.

A couple of options on site are:

Willows Training Centre There is a buffet option here but you will need to book via the below email address, and again this will need to be done 2 weeks in advance: willowsreception@wybostonlakes.co.uk

Drift Hotel You can book a table at the Gravel Pit Brasserie at the Waterfront Hotel via this link. Please note that this restaurant is very popular – we recommend booking early to secure a table.
The Gravel Pit Brasserie & Bar Online Bookings | OpenTable.

There are also many restaurants and take away outlets in the surrounding areas.

Please note that Wyboston Lakes Resort is CASHLESS.

Yes, free Wi-Fi is available throughout the venue:

• Wifi name: ALTEVENTS
• Username: Accountancy

Your badge will be printed and ready for you to collect from the registration desk, located in the Olive Suite of the Woodlands Conference Centre.

Sponsor badges will be ready from 08:00 on Monday 1 March
Delegate badges will be ready from 09:00 on Monday 1 March

All attendees are represented by a lanyard colour as per the following categories:

DELEGATE (BLUE)

SPEAKER (RED)

SPONSOR (GREEN)

ORGANISER (ALTERNATIVE BRANDED)

The exhibition floorplan will be made available 3 weeks out from the event.

Unless stated in your contract, stand numbers will be finalised 3 weeks out from the event, and shared with you at that point. Any questions around this please contact Carly Keeping

Approximately 8 weeks out from the event, you will be provided with full details on what we will need from you as an exhibitor or sponsor of the event. Any questions in the meantime please contact Carly Keeping

3x2m stand space: we will provide a 4′ trestle table and 2 chairs

2x1m stand space: we will provide a poseur table and 2 stools

Standard power supply.

You will be asked to indicate your preferences when  completing your checklist. If you require anything additional please do let us know – supply from the venue will depend on availability at the time of asking.

Yes you can, please contact our AV partners Sounds Commercial on the email address below:

Kelly Daley: Kelly Daley (please cc Carly Keeping)

When ordering please be clear on whether your requirements are for 1,2 or 3 days and which days of the event(s) these are.

If you have a smaller stand (2 x 1.5) please do not order free standing plasma screens as there is not enough space. We would recommend nothing larger than a desktop screen . Thank you.

Wyboston will accept and store delivered items as follows:

Please schedule deliveries during the following times and let your courier know:

• Friday 26 February and Monday 1 March – during the hours of 9am – 5pm

For any deliveries scheduled to arrive over the weekend, as the Woodlands Centre may be closed, they recommend the courier speak to the gatehouse or go to either the Drift Hotel or the Willows Training Centre where the deliveries can be accepted.

Please refer to the sponsor hub page for delivery note and contact details.

Storage is limited so where possible it would be great if you could keep materials either in a vehicle or a bedroom. If neither of these is possible please let Phoebe Bugden know.

Exhibitors may commence dismantling stands after 19:30 on Monday 1 March unless you are also exhibiting at Alternative Accountancy Tech, in which case break down will commence after lunch on Wednesday 3 March from  13:00.

You are welcome to swap attendees for the event, but please be sure to inform Carly Keeping of the change and ensure that your new attendee completes a registration form.

We can then make sure that the correct details are added to the rooming list, badge list and event app.

The event app WHOVA will be made available to you three weeks ahead of the event. You should be able to simply sign in using the email that you used to register your place at the event. This will give you the opportunity to upload any content to your virtual site ahead of delegates joining the app two weeks out from the event.

To download the app please visit:

For IOS Devices – available on App store For Android Devices – available on Google Play

Please click here for the app attendee user guide.

Please check back – the relevant link will be added when available!

We can accommodate ONE non attending colleague on the app – please send details to Phoebe Bugden and they will be granted access.

We do encourage all sponsors of the event to use competitions or prize draws to attract delegates to your stands.  However given the number of exhibitors and the packed schedule we have planned, we suggest that you complete your draws at your stand and contact winners via the app, or however you choose. Any questions around this please do contact Carly Keeping.

Yes, you can communicate direct on WHOVA with all registered attendees at the event.

The full conference programme is available on the event website and will be available to view on WHOVA before, during and after the event.

All speakers’ names, photos and bios are available to view either on the event website or on the event app WHOVA.

Yes you are welcome to attend the roundtable workshops, these can be booked via the WHOVA app. Please be respectful of sessions that are sponsored by other vendors.

The Samoan Circle is a regular feature of an Alternative Event and is an opportunity for a wider group of people to volunteer their thoughts on a contentious issue. It is an informal and interactive session. Set up in the round, attendees gather around a central circle to “eavesdrop” on frank, facilitated discussion among the participants. Any attendee can join the “inner circle” to give their perspective or share their views.

At the end of the event on Monday afternoon there will be a drinks reception, followed by a dinner. After dinner and into the evening, the bar will remain open through to 12:00 so networking can continue into the night.

Please be sure to inform us of any allergies and dietary requirements. If you want to check that we have accommodated these, please contact Phoebe Bugden

Photographs and videos will be taken during the event. If you do not wish to appear in either, please do let Phoebe Bugden know.

Yes please!

Our marketing team will provide you with both generic and personalised social media assets for sharing on your respective platforms. Included here too is a template for a client invite which we encourage you use to invite your client database to the event.

If you have not received your google link please contact Carly Keeping

Please follow us and tag @altevents_when tweeting about the event so that we can retweet you. Please include the following link in your posts: https://www.alternativeevents.co.uk/accountancy-management

Feel free to also use our event hashtags on both platforms: #AccMgmt2027 as well as sector-specific hashtags: #accountancy #managingpartners #fintech

Yes please!

Please follow us and tag @altevents_ when tweeting about the event so that we can retweet you.

Please tag @Alternative Events in your LinkedIn posts about the event and we will share your posts with our networks.

Feel free to also use our event hashtags on both platforms: #AccMgmt2027 as well as sector-specific hashtags: #accountancy #managingpartners #fintech

The dress code is business casual throughout.

Please inform us of your accessibility needs when you register. If you want to check that we have accommodated your needs, please check with Phoebe Bugden

All our exhibitors and sponsors will have virtual booths available for you to access on the event app WHOVA.